Global Turkish Brands
Beko, with its own line of television sets, DVD's, personal computers, and more is the first brand in Turkey ever to export its products under its own brand, with the objective to become a "World Brand". Having achieved a great deal in the domestic market first, Beko has now managed to introduce its brand to millions of consumers in more than a 100 countries worldwide.
Ülker was established sixty years ago with a belief that "everyone has the right to a happy childhood no matter where in the world they live." Today its delivering upon this vision to the world with its well known line of chocolates and biscuits available and marketed in 95 countries.
Tat, a Koc Holding company, is a leading food and distribution company. Its an emerging brand of tomato and other food products such as tomato paste, ketchup, canned vegetables etc. Its products are marketed globally in over 70 countries.
Vestel today has an impressive 20% of Europe's color TV market share. It leads the European market in terms on unit sales followed by Philips and Beko (another Turkish brand.) It also operates in television components, personal computers; PC monitors and white goods, and has R&D centers in Turkey, UK and even the Silicon Valley. Vestel is the largest exporter of Turkey, marketing its cutting edge products to 103 countries.
Resource: http://www.dinarstandard.com/rankings/ds100/DS100Brands.htm
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