Turkish Beer, "Efes"
"Efes Pilsen", the most valuable Turkish brand, has created a significant consumer loyalty in the Turkish beer market and has expanded its reputation outside of Turkey. Our "Efes Pilsener" brand, produced in Russian Federation, Kazakhstan and Romania, in addition to Turkey, is available in more than 50 countries.
Domestic sales volume of EFES increased year on year by 4% in 2005, by reaching 6.6 million hectoliters. The market share of EFES was realized as 80% in 2005.
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