Google and Real Turkey

Özel Arama
I am a citizen of Istanbul and you can find my recommendations regarding what you should do during your stay at Istanbul.

You know, most of the tourists just visit the most popular places and return to their countries without experiencing the real city life.

The objective of my blog is to help you to see the real city life in Istanbul.

Tuesday, November 07, 2006

Global Turkish Brands

Beko, with its own line of television sets, DVD's, personal computers, and more is the first brand in Turkey ever to export its products under its own brand, with the objective to become a "World Brand". Having achieved a great deal in the domestic market first, Beko has now managed to introduce its brand to millions of consumers in more than a 100 countries worldwide.





Arcelik is Europe's fifth largest household appliance maker (refrigerators, washing machine, oven, dishwasher), with its brand repeatedly voted #1 in turkey for the last 11 years by a national survey. Arcelik's extensive line of products are available in over a 100 countries. Its proclaims a vision to posess one of the top 10 brands in the world within 5 years. It is also one of the top four companies in the European durable consumer goods sector with the highest number of patents to its name.





Ülker was established sixty years ago with a belief that "everyone has the right to a happy childhood no matter where in the world they live." Today its delivering upon this vision to the world with its well known line of chocolates and biscuits available and marketed in 95 countries.





Tat, a Koc Holding company, is a leading food and distribution company. Its an emerging brand of tomato and other food products such as tomato paste, ketchup, canned vegetables etc. Its products are marketed globally in over 70 countries.





As the flag carrier of Turkey, Turkish Airlines is serving as a bridge between the Turkish Republics of Central Asia, the Balkans, the Middle and Far East, the Americas and Europe with routes to 55 countries.







Vestel today has an impressive 20% of Europe's color TV market share. It leads the European market in terms on unit sales followed by Philips and Beko (another Turkish brand.) It also operates in television components, personal computers; PC monitors and white goods, and has R&D centers in Turkey, UK and even the Silicon Valley. Vestel is the largest exporter of Turkey, marketing its cutting edge products to 103 countries.

Resource: http://www.dinarstandard.com/rankings/ds100/DS100Brands.htm

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